Freedom Cycle System reimagines the water bottle

Freedom Cycle Hydration System
Freedom Cycle System, showing both regular and aero bottles

Adding to a running list of bicycle related Kickstarter projects is Australian effort Freedom Cycle System. We’ve seen numerous bicycle related products get the “kickstarter improvement” – everything from helmets to pedals to lights. Usually these projects revolve around making something “smarter” – or, cramming a bunch of electronics into them and somehow linking them to a phone app. It would be hard to imagine a way to make the lowly bicycle water bottle cage smarter. I don’t need an app to tell me if there is bottle there after all. But Freedom Cycle Systems is focused on making it better. Which is what “smarter” used to mean.  Keep reading →